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March 24, 2008
Shopper Marketing Brand Worlds: This ain't your mama's store!
Shopping isn’t what it used to be. New environmental branding trends are taking shopping out of the box and creating rich organic shopping worlds. Many recent upscale retail stores' designs come closer to a café/salon experience — providing exciting branded environments served with heavy ergonomics and style.
It seems many uber brands are starting to heed what great architects have known since the beginning — individual perception and behavior can be heavily influenced by immediate surroundings.
Stores that are brand-centric have made major headway in establishing their brands through these specialized shopping experiences. Whether you prefer a Von Dutch Apparel Garage in L.A. or the vacuum cube Apple Store in NYC, it is clear that the brands create their own worlds and provide a positive influence that builds on the expectation economy.
At C3B we study and understand the effects of these influences and apply them to our shopping designs. Whether for product packaging or complete retail or corporate departments, we work to create complete branded experiences to meet the client's/customer's needs and add that element of "ah-ha!"
Enjoy the images below that depict some of the newest cutting edge international retail store designs.
Longchamp, London, UK
Blue Frog Lounge/Boutique, Mumbai, India
Bathing Ape, Tokyo, Japan
Bathing Ape, Tokyo, Japan
Puma, UK
Puma, UK
Puma, UK
FILA, NYC, USA
Fiat Flagship Store, London, UK