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C3B IN THE PRESS
To learn more about C3 Brandworks’ creative, award-winning brand development, and how it can help you succeed, contact President & Brand Communications Director, Cameron Clement.
5.07.08 CA MAGAZINE EXHIBIT
C3 Brandworks' was honored to have the Silver Joe's Coffee tin chosen to appear as the feature exhibit in the May 7th, Exhibit section of Communication Arts Magazine's website.
"Communication Arts magazine is the leading trade journal for visual communications. It's the largest creative magazine in the world and showcases the top work in graphic design, advertising, illustration, photography and interactive design. "
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C3 Brandworks' Silver Joe's Coffee can was chosen to appear in the fifth edition of BRANDPACKAGING's Design Gallery™, the hardbound design annual that honors the year's most innovative brand packaging.
"For this year's book, we've selected 60+ packages that push the envelope in the areas of structural innovation, visual appeal, consumer insights and utility." said Jennifer Acevedo, Brand Packaging's Editor-in-chief. "With mainstream recognition of packaging's critical role in the marketing mix growing, we are at an enviable place in our industry's history. It pleases me to no end to be able to report that, from where I sit, the marketing and creative teams whose work we see on the store shelves every day are raising the bar and elevating the discussion."
C3 Brandworks is honored to be among the great packaging designs represented in this volume.
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Packaging Digest China's article on C3 Brandworks' Silver Joe's Coffee Can.
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Designed by C3 Brandworks' Brand Director, Cameron Clement, Silver Joe's Coffee Company's new patented can shape is so hot it's cool. The can breaks new grounds where other coffee containers stay on the shelf. Featured as "What's Hot in Metal Packaging" in the August 2007 issue of "Brand Packaging Magazine", the shape and dimensional embossing invites touch and creates an anticipation that Silver Joes's meets with their premium 100% Arabica bean coffees. A marriage of unique brand packaging, quality product, and holistic branding from C3B is producing a sure hit in the outdoor adventure marketplace.
^ Copy Reads:
A Cup of Joe and the Open Road
Silver Joe’s coffee has distinguished itself in a category that rarely sees major innovation. The official coffee of Airstream, Silver Joe’s is packaged in a patented streamlined metal can reminiscent of the iconic aluminum-clad trailers. As such, the brand enjoys a strong following among adventurers of all types. Packaging solutions: Planet Canit
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Entrepeneur.com
Cameron Clement launches C3 Brandworks, a studio with over 40 years experience in branding, product development, advertising, marketing, and graphic design. C3 Brandworks specializes in Brand Strategy, Brand Development, and Brand Marketing.
