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BRAND STRATEGY FOR ECONOMIC DEVELOPMENT THROUGH
COMMUNITY REBRANDING.
Principled brand-centric communication strategy leads to regional growth and success.
The Fort Smith Regional Chamber of Commerce embarked on a plan to energize its economic development efforts and position Fort Smith, and its surrounding region, with a strategy for sustainable and healthy growth. This effort was initiated with a regional ten city community branding and marketing plan led by Cameron Clement and his team. Extensive and thorough community research led to the creation of the Greater Fort Smith Region brand and tagline “People. Place. Progress”.
The Greater Fort Smith Region's community brand was launched with the development of a regional marketing campaign — complete with TV, radio, print, outdoor and web-based advertising executions. A comprehensive brochure and promotional DVD were also produced to benefit new business development efforts. A brand management guide was created to assist in ensuring the community brand’s equity was maintained by the Greater Fort Smith Region partners. Within the first year of being launched, the campaign has contributed to increased new businesses locating in the area and overall economic development and growth within the Greater Fort Smith Region.
Pictured above: The Greater Fort Smith Region Brand Took Kit & Logo Design
Promotional Brochure:
Built to speak to an industry and technology base, this brochure was also an affirmation to the intermal community as well.
Amenities & Lifestyle DVD:
The movement and energy pictued on these pieces reflects the forward movement and progress the Greater Fort Smith Region is making.
Outdoor Board:
Business Print Ad:
One of the ads in a series that each highlighted a GFSR amenity.
Quality of Place Print Ad:
One of the ads in a series that each highlighted a GFSR amenity.
Web Banner:
VIDEO:
:30 Second TV Spot for The Greater Fort Smith Region - Business
:30 Second TV Spot for The Greater Fort Smith Region - Lifestyle
7-minute video: The Greater Fort Smith Region's - "Welcome Home"